John currently serves as Senior Vice President, Hardgoods and President, WinCraft for Fanatics Brands. WinCraft is one of the longest-standing licensees with all professional teams, leagues, player associations, championship events, the Olympics, the PGA Tour, and more than 700 colleges. Servicing retail and promotional product customers, WinCraft is also licensed with Disney, Lucas Films, and many other marquee entertainment properties.

John has been with WinCraft for more than 30 years, holding numerous leadership roles since 1993. Prior to this, he served as Director and Group Manager, Premiums for the NBA. He started his career at WinCraft with an account manager and marketing role. John holds a BA in Journalism and Advertising  from The University of Kansas and is currently based in Winona, Minnesota.