As the Director of Marketing of Fanatics Events, Jackie is responsible for developing and implementing strategic marketing initiatives to build brand awareness, grow fan community, and drive attendance for each of our events. As a fan of fans, Jackie is invigorated by the opportunity to create experiences where sports and collecting enthusiasts can come together, be authentically themselves, celebrate their hobbies, discover new fandoms, and be a part of a diverse community of fans. 

Prior to joining Fanatics, Jackie was a Marketing Manager at ReedPop where she contributed to the growth and success of fan attendance and experience for a handful of pop culture events including New York Comic Con, Star Wars Celebration, C2E2, and Emerald City Comic Con.