growing the hobby
Fanatics Collectibles is relentlessly focused on improving the collector experience and further growing the hobby with sports fans and partners around the world.
The combined vision and distinct strengths of both Fanatics and Topps continues to improve the collector experience, while maintaining vital parts of the hobby. Fanatics’ data-driven, direct-to-consumer expertise, which includes a database of more than 100 million sports fans globally, further enhances and expands upon Topps’ existing digital capabilities. Topps’ world-class quality, product development, and manufacturing capabilities, along with their commitment to collectors and hobby shops, further ensures products are more readily accessible, positively impacting current and future collectors and partners.
product innovation
The history of trading cards is a history of creative and disruptive product innovation – from the introduction of autograph and memorabilia cards to the adoption of new printing technologies. Today, Fanatics Collectibles continues to build upon this history by creating unique experiences and product offerings that only Fanatics can deliver.
A great example of this is the Major League Baseball Debut Patches - the first-ever memorabilia made in partnership with a professional sports league specifically for inclusion on trading cards. Starting in 2023, when Major League baseball players make their debut on the field, their jerseys will include a custom patch, which is then embedded in a highly collectible 1/1 trading card. Through this innovative offering, collectors and baseball fans alike will have the chance to own a piece of sports history.
With this new product, and many others, Fanatics Collectibles is bringing collectors closer to the athletes and sports that they love.
world-class marketing
Trading cards are one of the oldest and most iconic collectibles in the world. Yet historically, the popularity and growth of trading card brands has been limited by an underinvestment in marketing.
Fanatics Collectibles has upended this status quo by investing in the robust marketing of card products. For the release of 2023 Topps Baseball, Fanatics Collectibles launched the industry’s first 360-degree marketing campaign, which featured Julio Rodriguez as the product’s cover star. Fanatics Collectibles has also expanded activations with Little League teams and other youth sports programs, and launched new promotions like the Topps Chrome MVP Buyback Program.