Global Vertical Brands
Fanatics Commerce has transformed the way quality fan gear and apparel is designed, manufactured and delivered, while offering the most robust assortment of fan gear across all categories and channels regardless of size, gender, location, or team and player preference.
OUR MERCHANDISE BRANDS
BRANDS WE MANUFACTURE
Fanatics Commerce has reinvented the way high-quality fan gear and apparel is quickly designed, manufactured and delivered through its innovative vertical-commerce (v-Commerce) model. By combining an agile supply chain with exclusive licensing rights and on-demand manufacturing capabilities, Fanatics Commerce can now satisfy the increasingly real-time expectations of fans and partners worldwide with a wider assortment of merchandise, jerseys, lifestyle and streetwear products, headwear and hardgoods across the Fanatics, Nike, Mitchell & Ness, WinCraft and Majestic brands. A world-class roster of product developers, designers, artists, merchants and planners have propelled Fanatics Brands, the company’s in-house apparel division, into a trusted household label for sports fans worldwide.
A talented group of Fanatics in-house creatives and merchandisers has elevated the quality of Fanatics-branded gear across men’s and women’s categories, leading to coveted exclusive rights from the biggest global sports properties and several Championship collections. Through v-Commerce, Fanatics’ on-demand manufacturing capabilities can produce products in real-time, over the course of the season and during some of the biggest sports moments - including the Super Bowl, Stanley Cup Final, NBA Finals, World Series and MLS Cup.
Fanatics is the NHL’s new authentic outfitter of on-ice player uniforms. The new uniforms are manufactured by Quebec-based SP Apparel, the same company that has provided the NHL’s on-ice uniforms for nearly 50 years. They are designed and developed in collaboration with the NHL, NHL players, the NHLPA, and executives and locker room personnel from every NHL Club. As part of taking over these new rights, Fanatics re-released the Made in Canada, on-ice player jersey at retail, which had not been available for fans to purchase since 2014.
Fanatics and Nike hold a unique relationship unlike any other in the licensed sports industry. Under the arrangement, Fanatics manufactures and distributes all Nike-branded fan apparel sold at retail for the NFL and MLB, Nike’s top college partners, and the Tokyo Giants. Through close collaboration, Fanatics ensures the paramount Nike brand standards in every piece of apparel that is made available to fans and retailers. Fanatics produces the Nike-branded on-field player uniforms for MLB and the Giants, and Nike manufactures the performance and on-field products for players and coaches for NFL and NCAA.
Mitchell & Ness is a pioneer of authentic nostalgic jerseys, licensed lifestyle products, streetwear and headwear. With roots dating back to 1904, it grew from a local Philadelphia sporting goods store to an international lifestyle brand holding licenses with elite pro leagues, including NBA, NFL, MLB, NHL, MLS, and various NCAA schools. In February 2022, Fanatics acquired Mitchell & Ness along with an influential ownership group made up of some of the biggest names in sports, entertainment and culture. Mitchell & Ness operates as a separate, distinct brand within the Fanatics Commerce division with offices located in Philadelphia, Pennsylvania, Irvine, California, and select international markets. Together, Mitchell & Ness, Fanatics, and the other strategic owners will introduce this respected brands to a new generation of global sports fans.
WinCraft is one of the licensed sports industry’s preeminent brands that for 60 years has been a leader in the hardgoods and promotional product businesses. WinCraft holds an extensive partner roster, including 700+ colleges, all professional leagues and teams, all championship events, select European and Premier League teams, the Olympics, NASCAR, Disney and more. Joining Fanatics in December 2020 as the company’s first non-apparel brand, WinCraft operates a hardgoods center of excellence in Winona, MN which houses a significant on-demand manufacturing and distribution operation that provides an industry-leading assortment of non-apparel and hardgoods to fans and partners.