Fanatics Betting and Gaming acquires the operating businesses of PointsBet USA in eight states to accelerate its plans in the gaming space, with additional states closings continuing throughout 2023.

Fanatics officially launches Fanatics Live, a next-gen live commerce platform where fans and collectors can participate in creator-run, livestreamed shopping experiences

Fanatics Launches Fanatics Events, a new company in partnership with IMG that will reinvent the live event landscape and bring communities together under one roof to celebrate all aspects of fandom including sports, collectibles, memorabilia, fashion, music, and entertainment

The inaugural Fanatics "Merch Madness" program donates $20M worth of merchandise to more than 100K children and families in need

Fanatics Betting & Gaming launches the first Fanatics Sportsbook mobile platforms in Tennessee and Ohio.

Fanatics continues global expansion and acquires Epi, an Italian sports merchandise company with top global football partners.

Fanatics and NHL announce a 10-year deal for Fanatics to become the league’s authentic outfitter of on-ice player uniforms beginning in 2024

Fanatics Live is established with a focus on live content-based commerce; Nick Bell joins as CEO of the new business.

Fanatics Betting & Gaming launches its first retail sportsbook located at FedEx Field in partnership with the Washington Commanders.

Fanatics secures $700M in new funding, valuing the company at $31B, from new and existing investors.

Partnered with Japan’s premier baseball team, the Yomiuri Giants, and Nike. This marks the first time Fanatics’ innovative model is used for an international team with Fanatics manufacturing the Giants’ new Nike on-field uniforms and all Nike-branded fan gear.

Expanded Nike licensed merchandise model to college business with Fanatics to produce all Nike-branded fan gear for approximately 25 of Nike’s top schools

Fanatics secures a $1.5B investment round which brings the company’s valuation to $27B. The round has participation from strategic partners including leagues, players associations and team owners.

Launched innovative cross-platform deals with WWE and the University of Alabama with offerings across Fanatics’ digital sports platform including e-commerce, exclusive apparel, physical and digital trading cards and in-venue retail.

Fanatics and some of the biggest names in sports, business and entertainment acquire iconic lifestyle brand Mitchell & Ness. Founded in 1904, Mitchell & Ness has established itself as a pioneer of authentic nostalgic jerseys, licensed lifestyle product, street fashion apparel and headwear.

Fanatics acquires Topps, the preeminent licensed trading card brand that has serviced collectors, fans, and retailers for more than 70 years. Topps will become the cornerstone of the Fanatics Collectibles business.

Fanatics Collectibles secures $350 million Series A at $10.4 billion valuation. Josh Luber joins as co-founder and chief vision officer.

Fanatics Collectibles secures long-term manufacturing and distribution rights from MLB, MLBPA, NBA, NBPA, and NFLPA.

Fanatics secures $325 million round at new $18 billion valuation; Confirms plans to build the leading digital sports platform.

Fanatics secures Series F funding round, led by existing investors, more than doubling the company’s valuation in less than six months

Fanatics China, a joint venture with Hillhouse Capital, is launched to unlock the massive licensed sports business in China

Fanatics acquires WinCraft, the preeminent licensed hardgoods and promotional products company.

Fanatics acquires assets from Vetta Brands, including Top of the World, the leading collegiate headwear retailer.

Michael Rubin launches the ALL IN Challenge, one of the largest digital fundraisers in history which raises $60 million to feed those in need throughout the pandemic.

Fanatics and MLB halt production of MLB jerseys to instead use that same material to manufacture masks and gowns for emergency personnel battling COVID-19.

MLB, Nike & Fanatics announce a similar 10-year deal, providing Fanatics with exclusive rights to manufacture & distribute all Nike MLB fan gear sold at retail.

The NFL, Nike and Fanatics announce a 10-year deal that grants Fanatics exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products.

Fanatics acquires Fermata Partners to transform the college licensed sports business; a new Fanatics College division is formed.

Fanatics closes a $1 billion funding round lead by SoftBank’s Vison Fund, with participation from NFL, MLB, NHL, MLS and NFLPA.

Fanatics acquires VF Licensed Sports Group, including trusted apparel brand Majestic, to further build vCommerce capabilities.

Fanatics and Uber pilot innovative on-demand delivery program to celebrate historic Cubs World Series title.

Fanatics acquires UK-based internet retailer Kitbag to accelerate focus around international expansion and global soccer.

Fanatics raises $300 million from Silver Lake Partners.

Fanatics names Doug Mack as CEO, and opens Bay Area office to tap into an elite Silicon Valley pool.

Fanatics raises $170 million in a new funding round led by Temasek Holdings and Alibaba Group; valuation climbs to $3.1 billion.

Fanatics raises $150 million from Insight Venture Partners and Andreessen Horowitz; acquires Dreams, Inc.

Michael Rubin sells GSI Commerce to eBay for $2.4 billion and buys back the sports ecommerce business, keeping the name Fanatics for the new company.

GSI Commerce acquires Fanatics, a Florida-based company that operates e-commerce for many pro and college teams.

Following NASCAR deal, GSI acquires e-commerce rights to Big Four North America leagues.

GSI Commerce signs first-ever league deal with NASCAR.