Fanatics
live
In 2023, Fanatics announced the addition of a brand-new business – Fanatics Live – focused on transforming the digital shopping experience through personality and community-driven live commerce, aka live shopping. These unique shopping experiences will feature trading card “breaks,” limited edition merchandise and collectibles drops, and on-location streams featuring high- profile athletes and entertainers, all powered through a best-in-class app experience.
Fanatics Live is yet another innovative addition to the Fanatics brand, delivering increased value to our fans and partners as we continue to build the leading global digital sports platform. We have created a next-generation platform for sellers, creators, and fans to connect and buy trading cards, memorabilia, merchandise, and more via gamified live streams. This includes utilizing our partnerships with sports leagues and properties to put together a unique line-up of exclusive product offerings that only Fanatics can offer.
fanatics live leadership
building a trusting environment
Fanatics Live is working with a broad range of partners, from individual creators and brands to sports leagues and more, to provide unique product offerings, in-stream entertainment moments, and talent appearances.
Providing a best-in-class in-app experience
Fanatics Live is currently available in North America on Apple devices, with web and Android support coming later this year. You can download the app here: Fanatics Live App on the Apple Store.
live breaking
Breaking has become a major part of the trading card world. Live breaking refers to the practice of opening multiple boxes or cases of a product with breakers selling ‘slots’ to their breaks.