Todd Snyder Partners with the NFL and Fanatics on a Collection of Luxe, Limited-Edition Fan Gear
Todd Snyder, America’s leading menswear designer, has teamed up with the National Football League (NFL) and Fanatics to launch the Todd Snyder + NFL Collection. Designed for those who want the best of the best and revere great style as much as their teams, this collection transforms classic fan gear into chic wardrobe staples.
This limited-edition collection offers luxe takes on game-day staples, including cashmere sweatshirts, Canadian fleece mock necks, hoodies, and more. Designed to celebrate some of the league’s most iconic teams—the New York Giants, New York Jets, San Francisco 49ers, Philadelphia Eagles, and Kansas City Chiefs—each piece is a testament to Todd’s signature attention to detail and use of elevated materials. USA-made cashmere coaches’ and Varsity jackets will also be available in early January.
“This collection is a natural extension of my love for blurring the lines between luxury and sport,” says Todd Snyder, Founder and President of Todd Snyder. “We’ve taken classic fan gear and reinvented it with luxe materials and modern tailoring, from Italian cashmere rugby shirts to coaches’ jackets made in the USA by Golden Bear. It’s about celebrating team spirit with a sense of refinement.”
In joining with Fanatics, this collection will be delivered straight to fans by the leader in licensed sports merchandise and a longtime partner of the NFL.
"While my football playing days may be behind me, my love for the game continues. Partnering with Fanatics was a natural choice," says Snyder. "They’ve revolutionized how fans connect with their teams, and we saw an opportunity to merge their innovation in sports apparel with our dedication to quality and design. Together, we’re offering our customers fan gear that feels as at home on the runway as it does in the stadium."
Some of Todd’s favorite pieces from the collection include:
The Italian Cashmere Coaches Jacket
The varsity coach jacket is inspired by a retro original, updated with a fresh modern fit and luxe details. It’s crafted from a high-quality Italian recycled cashmere that’s fused rather than sewn for a super clean finish, and features snaps at the front. It sports vintage chenille patches at the chest and sleeve and a felt applique zig-zag stitched on the back of the jacket. Made in San Francisco by Golden Bear—a legendary varsity coat maker with over a century of craftsmanship—this piece is a testament to American-made quality.
The Cashmere Rugby Shirt
This classic rugby silhouette combines two of Todd’s favorite things: an athletic style in luxe ultra-soft cashmere. It’s knit with a waffle stitch for subtle texture and a super soft and plush feel and features the traditional rugby stripes. A chenille team patch sits at the chest, with overlock stitching throughout in a nod to the style’s athletic roots. Last but not least, the easy fit is complemented by a vented step hem.
The Canadian Fleece Oversized Hoodie
The look is inspired by some of Todd’s favorite vintage varsity styles from the 80s and 90s, which carries through in the chenille logo patches at the chest and sleeve. The midweight fleece is made in Canada and cut and sewn at WS, a family-owned factory outside Toronto that has been making sweats the old-fashioned way for decades. Premium details include a sturdy double-layered, drawstring-free hood that will hold its shape and tipping at the ribbed trim. It has a relaxed fit: boxy and off the shoulders, with a slight taper at the waist.
“Our ultimate goal is to create a world-class experience for our fans, full of options across many different categories, price points, and styles,” said Joe Monahan, President of Fanatics Brands. “This new, luxury collection from Todd Snyder - one of the preeminent, American menswear designers today - is the perfect addition to our assortment and showcases our commitment to bringing new, non-traditional designs into the fan apparel space.”
“Crafted with the fan in mind, this collection is a tribute to craftsmanship and functionality,” said Ryan Samuelson, Vice President of Consumer Products at the NFL. “By blending the timeless design of Todd Snyder with the league’s iconic brand, we elevated our fashion essentials for fans to showcase their fandom in a distinguished and stylish way for gameday and beyond.”
The Todd Snyder + NFL Collection will be available starting December 12th, 2024 at 9AM ET. An edited selection of New York Giants and New York Jets styles will be available at ToddSnyder.com, while the full collection will be sold exclusively at Fanatics.com, NFLShop.com and select NFL team locations.
ABOUT TODD SNYDER
Known for his sophisticated take on redefining how to dress the modern gentleman, Todd Snyder’s collections draw from Savile Row tailoring, vintage military apparel, and classic American workwear, making timeless pieces relevant for the well dressed man. Based in New York, Snyder meticulously sources elegant materials from around the world, creating designs that are both smart and refined.
Prior to launching his own label, Todd held leading roles at Ralph Lauren, The Gap and J.Crew. In 2011, he launched his own brand, quickly earning acclaim. GQ dubbed him “The Man Who Taught Men To Love Clothes” and praised his New York flagship as “The Menswear Temple We’ve Been Waiting For.” Snyder has been nominated four times for the CFDA Menswear Designer of the Year, three times for the CFDA Swarovski Menswear Award, and was a CFDA/Vogue Fashion Fund finalist. In 2024, he received the WWD Honors Menswear Designer of the Year. Snyder also serves as Creative Director for Woolrich Black Label, the premium collection of the iconic American heritage brand.
Todd made a grand return to the runway in Italy at Pitti Uomo as the Designer Showcase in January 2024. He then marked his return to New York Fashion Week in September, debuting his SS25 “Villa America” Collection after nearly five years away.
Snyder currently operates 19 stores with four slated for 2025 openings. Todd Snyder New York is a wholly owned subsidiary of AEO, Inc. (NYSE: AEO)