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Global E-commerce Platform

Fanatics’ end-to-end e-commerce capabilities have created a real-time, data-driven, personalized shopping experience for fans across the globe.

  OUR E-COMMERCE BRANDS

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Global Leader in E-Commerce & Mobile

As sports fans have more options at their fingertips and real-time and mobile expectations grow, Fanatics can deliver the largest assortment of high-quality sports merchandise. Partners worldwide rely on Fanatics’ full-service, end-to-end e-commerce and mobile expertise to drive their direct-to-consumer businesses and deepen relationships with fans. Fanatics Commerce has made significant investments across data, predictive analytics, digital and social marketing, and mobile and cloud commerce, allowing the company to target the rights fans, at the right time, on the right device. Fanatics’ revolutionary Cloud Commerce Platform (CCP) has transformed the overall online and mobile shopping experience across its mobile optimized e-commerce destinations. CCP enhancements include:

  • Improved site navigation

  • Faster screen loading times and larger, hi-resolution product displays

  • Frictionless checkout

  • Enhanced search functionality and improved product rankings – leading to mobile accounting for upwards of 80% of all sales around big sports moments, drastically outpacing the industry

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Fanatics.com is the most complete shop for sports fans. It’s for all fans seeking to amplify their pride and create connections through sports. Fanatics.com offers the world’s largest collection of timeless and timely gear from every pro and college team.

FansEdge.com features a curated collection of fashion-forward apparel catering directly to fans wishing to express their distinctive style through their favorite player and team gear.

Kitbag.com is the respected authority in international football, committed to connecting fans around the world to an unparalleled selection of licensed kits, merchandise and footwear from the clubs, countries and players they love.

EPI.com is an omnichannel licensed sports retailer who manages the official online and physical retail stores for top Italian football clubs AC Milan, Atalanta, Bologna, Fiorentina, Inter Milan, and Lazio as well as the Italian Football Federation FIGC.