Fanatics has assembled a world-class roster of licensed sports brands, pairing several of the world’s most visited e-commerce retailers with our in-house Fanatics Brands apparel division. We are proud to offer the most robust assortment of fan gear across all categories and channels regardless of size, gender, location, or team and player preference.

E-COMMERCE BRANDS

FANATICS BRANDS

FANATICS

With widespread licensing rights across all major professional leagues and hundreds of partners globally, Fanatics offers a broad range of timely, high-quality products for all sports and seasons.

Our proprietary in-house label has assembled a world-class design team to monitor the latest in fan-friendly product trends, fabrics and cuts.  The result is a vast assortment of apparel, hats and jerseys including special and inclusive size options.

Fanatics’ v-commerce engine can react quickly to market trends better servicing the growing real-time expectations of fans and providing unique and innovative products readily available across all retail channels.

FANATICS

With widespread licensing rights across all major professional leagues and hundreds of partners globally, Fanatics offers a broad range of timely, high-quality products for all sports and seasons.

Our proprietary in-house label has assembled a world-class design team to monitor the latest in fan-friendly product trends, fabrics and cuts.  The result is a vast assortment of apparel, hats and jerseys including special and inclusive size options.

Fanatics’ v-commerce engine can react quickly to market trends better servicing the growing real-time expectations of fans and providing unique and innovative products readily available across all retail channels.

TOP OF THE WORLD

Top of the World is one of the licensed sports industry’s leading collegiate headwear and apparel brands, holding partnerships with more than 600 colleges and universities around the country. Joining the Fanatics roster of brands in September 2020, Top of the World operates a headwear center of excellence in Norman, OK, housing on-demand manufacturing and distribution capabilities to create the most real-time, high-quality assortments of collegiate headwear available to fans and retailers worldwide. Top of the World also operates facilities in Michigan, North Carolina, and Columbus, Ohio that focus on an expansive apparel business servicing major wholesale accounts across the U.S.

TOP OF THE WORLD

Top of the World is one of the licensed sports industry’s leading collegiate headwear and apparel brands, holding partnerships with more than 600 colleges and universities around the country. Joining the Fanatics roster of brands in September 2020, Top of the World operates a headwear center of excellence in Norman, OK, housing on-demand manufacturing and distribution capabilities to create the most real-time, high-quality assortments of collegiate headwear available to fans and retailers worldwide. Top of the World also operates facilities in Michigan, North Carolina, and Columbus, Ohio that focus on an expansive apparel business servicing major wholesale accounts across the U.S.

MAJESTIC

Majestic, one of the world’s most trusted apparel brands, was acquired by Fanatics in 2017 and seamlessly merged their iconic line of recognizable products into Fanatics’ agile supply chain.

Majestic has been making MLB products for both players and fans for over 30 years, and took over as baseball’s official on-field uniform supplier in 2005.

MAJESTIC

Majestic, one of the world’s most trusted apparel brands, was acquired by Fanatics in 2017 and seamlessly merged their iconic line of recognizable products into Fanatics’ agile supply chain.

Majestic has been making MLB products for both players and fans for over 30 years, and took over as baseball’s official on-field uniform supplier in 2005.

WINCRAFT

WinCraft is one of the licensed sports industry’s preeminent brands that for 60 years has been a leader in the hardgoods and promotional product businesses. WinCraft holds an extensive partner roster, including 700+ colleges, all professional leagues and teams, all championship events, select European and Premier League teams, the Olympics, NASCAR, Disney and more. Joining Fanatics in December 2020 as the company’s first non-apparel brand, WinCraft operates a hardgoods center of excellence in Winona, MN which houses a significant on-demand manufacturing and distribution operation that provides an industry-leading assortment of non-apparel and hardgoods to fans, partners and retailers across all retail channels.

WINCRAFT

WinCraft is one of the licensed sports industry’s preeminent brands that for 60 years has been a leader in the hardgoods and promotional product businesses. WinCraft holds an extensive partner roster, including 700+ colleges, all professional leagues and teams, all championship events, select European and Premier League teams, the Olympics, NASCAR, Disney and more. Joining Fanatics in December 2020 as the company’s first non-apparel brand, WinCraft operates a hardgoods center of excellence in Winona, MN which houses a significant on-demand manufacturing and distribution operation that provides an industry-leading assortment of non-apparel and hardgoods to fans, partners and retailers across all retail channels.