Fanatics has reinvented the way high-quality fan gear and apparel is quickly designed, manufactured and delivered through its innovative vertical-commerce (v-commerce) model. By combining an agile supply chain with unprecedented exclusive licensing rights and on-demand manufacturing capabilities, Fanatics can now satisfy the increasingly real-time expectations of fans and retailers worldwide with a wider assortment of merchandise, jerseys and headwear across the Fanatics, Majestic and Top of the World brands. A world-class roster of product developers, designers, artists, merchants and planners have propelled Fanatics Brands into a trusted household label for sports fans worldwide.
Through v-commerce, the company can instantly react to today’s 24/7 mobile world with premium, timely merchandise, whether it’s for one of many heralded “Hot Market” Championship moments, or rising stars, surprising teams and incredible performances we call “Micro Moments.” Fanatics’ proven expertise in the Hot Market business has led to coveted exclusive rights across several Championship collections in which Fanatics’ in-house creative teams have completely elevated, redesigned and expanded assortments – including the Super Bowl, Stanley Cup Finals, World Series and MLS Cup.
As the world’s top leagues and teams have identified Fanatics as a forward-thinking company with the infrastructure in place to capitalize on the unpredictable sports landscape, the company has signed several transformative deals which are helping partners grow their direct-to-consumer businesses, including a new groundbreaking deal with the NFL and Nike. Effective 2020, Fanatics will use its vertical manufacturing capabilities to design, manufacture and distribute all Nike fan gear sold at retail – while Nike will continue to manufacture cutting-edge performance products for the athletes on the field – putting a wider assortment of timely merchandise across categories into the hands of fans and retailers faster than ever before.