TAMPA BAY – OCTOBER 21, 2020 – Fanatics, the global leader for officially licensed sports merchandise and memorabilia, today announced an exclusive, long-term partnership with six-time Super Bowl champion Tom Brady, who will join its roster of prolific athletes housed under the company’s memorabilia and collectibles division, Fanatics Authentic.
Under the new partnership, Fanatics will become the sole distributor of Brady’s full assortment of highly sought-after autographs, collectibles, and memorabilia, which will feature a significantly expanded collection of Buccaneers products, including footballs, helmets, and jerseys. Given Fanatics’ tech-rich platform and the company’s ability to launch special items on-demand, a select number of unique game-used items from Brady’s first season in Tampa Bay will also be available for purchase in real-time.
“Fanatics is a brand synonymous with authenticity, in both the merchandise they provide and the timeless memories they create that go well beyond a jersey or a football,” says Brady. “Michael Rubin and Fanatics have been great partners throughout the ALL IN Challenge, and I’m proud to be aligned with a company that is creating these types of genuine connections for people all over the world.”
Throughout his NFL career spanning more than 20 seasons, Brady has been named the league MVP three times, voted a Pro Bowler 14 times, and holds the most game wins of any quarterback in league history. He has won an NFL-record six Super Bowl titles, and in his 21st season he continues in pursuit of a seventh with the Tampa Bay Buccaneers. The NFL’s most accomplished quarterback joins Fanatics’ star-studded roster of exclusive athletes across all sports, including Peyton Manning, Carson Wentz, Joe Burrow, Tua Tagovailoa, Chase Young, Luka Doncic, Zion Williamson, Aaron Judge, Pete Alonso, and Alexander Ovechkin.
Brady has consistently been among the top-selling memorabilia and merchandise athletes across the Fanatics’ industry-leading e-commerce network. He was also an integral member of the ALL IN Challenge, the digital fundraiser founded by Fanatics executive chairman Michael Rubin which raised $60 million to feed those in need and support COVID-19 relief. Brady was one of several hundred celebrity participants who offered up an incredible item or experience to raise money during the pandemic, donating game-used items from his first game in Tampa Bay and a future VIP home game package that fetched $800,000.
“Quite simply, Tom Brady is one of the greatest athletes the sports world has ever seen, and it’s an honor to welcome him to the Fanatics team,” said Fanatics executive vice president Victor Shaffer. “His worldwide popularity has skyrocketed throughout the years, and he has built an incredibly loyal fan base that is now expanding in his latest move to Tampa Bay. We look forward to creating an amazing shopping experience for his fans, including the widest assortment of his officially licensed items ever offered.”
Fans can shop the full collection of Brady products across the Fanatics network of online stores, including Fanatics.com, NFLShop.com and Shop.Buccaneers.com, and throughout Buccaneers team stores and kiosks at Raymond James Stadium.