New online store will provide a seamless local shopping experience specially designed for Canada’s passionate NFL fans

SEPTEMBER 5, 2018 – TORONTO AND SILICON VALLEY – Today the National Football League (NFL) and Fanatics, the global leader for licensed sports merchandise, announced the launch of a new Canadian-based e-commerce platform, The online shop will serve as the go-to destination of officially licensed fan gear and apparel for Canada’s passionate NFL fans, providing an easy-to-navigate, seamless shopping experience with localized features, much faster shipping methods and lower delivery costs.

The overall NFL fanbase has consistently grown across the country over the past several years, and the new will ensure Canadians now have access to their own domestic online store, which will provide all prices in Canadian currency and French and English language preferences for customized navigation of high-quality merchandise options across men’s, women’s and kids’ fan gear for all 32 teams.

“We’re excited to partner with Fanatics to better serve our millions of fans in Canada,” said David Thomson, Managing Director of NFL Canada. “This new e-commerce platform is customized for Canadians providing a seamless shopping experience and enhancing speed of delivery for our passionate fans throughout the country. ”

Fanatics has established a local distribution network in Canada with enhanced warehousing and manufacturing capabilities, which will deliver gear to fans in all provinces and territories faster than ever before through a variety of affordable shipping options.

“Canadian fans are extremely loyal and passionate towards their favorite NFL players and teams, and we are thrilled to roll out this new platform as we prepare to kickoff the 2018 NFL season,” said Jeff Budway, General Manager of Fanatics Canada. “Fans throughout the country deserved this new online store, and will benefit from access to localized features, a first-class customer service team and the fastest, most affordable delivery options we’ve ever offered in Canada.”