Chelsea Football Club and Fanatics Re-establish E-commerce Partnership

Chelsea Football Club has announced a new long-term partnership with Fanatics, the global leader in licensed sports merchandise.

Fanatics will become the exclusive global eCommerce partner for the club, operating a new and improved shopping service for Chelsea’s worldwide fan base through

As part of the new operation, fans will have access to a state-of-the-art online and mobile shopping experience to easily access a wide selection of team apparel and merchandise across men’s, women’s and children’s categories. Fanatics’ network of domestic and international distribution centres will ensure quick delivery of supporters’ favourite merchandise around the world, regardless of where, when or which device they shop on.

Chelsea FC commercial director, Chris Townsend, said: ‘We are excited to be working with Fanatics as we look to enhance our online shopping experience to suit the needs of our ever-growing global fanbase.

“Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products.”

Fanatics International President, Steve Davis, added: “We are pleased to be working with Chelsea once again and to have re-signed a long-term deal with one of the biggest clubs in the world.

“We are excited to kickstart this next phase of our partnership and are committed to providing fans with the most robust assortment of high-quality merchandise which can be easily shopped regardless of device or location.”

Fanatics partners with several major football clubs across Europe and some of the largest sporting operations in the world, including NFL, NBA, The Ryder Cup, England Rugby, and Formula One.