Detroit Lions Announce All-New Official Online Store Powered by Sports eCommerce Leader Fanatics

April 8, 2015. New Online Shopping Experience Offers Fans Wider Selection of Lions’ Merchandise. The Detroit Lions announced that it has teamed up with Fanatics, the largest retailer of officially licensed sports merchandise, to power the team’s official online store at and deliver an enhanced shopping experience to Lions’ fans. Fanatics, which operates the e-commerce businesses for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with an enormous selection of Lions apparel and merchandise, spanning every product category and doubling the online product assortment to more than 2,000 products.

“Partnering with Fanatics positions us to offer expansive retail options and merchandise that appeals to all of our fans,” said Elizabeth Parkinson, Detroit Lions SVP of Marketing and Partnerships. “We look forward to an ongoing collaboration with Fanatics that ensures the best possible Lions online shopping experience.”

The new Detroit Lions Official Online Store will feature new product categories, seamless navigation, a quick checkout process and flat-rate shipping. Fans will also benefit from a flexible return policy and satisfaction guarantees. With their multiple distribution outlets strategically located across the country, Fanatics ensures quick delivery around the world.

“Fanatics is extremely excited to partner with the Detroit Lions and deliver fans an unparalleled shopping experience,” said Bob O’Keefe, Vice President, Business Development for Fanatics. “We look forward to leveraging our unmatched assortment, industry-leading technology and nation-wide distribution capabilities to provide Lions’ fans with a wide array of high-quality merchandise and world-class customer service.”

About Detroit Lions:

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League’s fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2014, when they finished with a 11-5 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $7.2 million through philanthropic efforts since 1991. For more information, please visit