Notre Dame Athletics Announces Multi-Year E-commerce Partnership with Fanatics

Notre-Dame-LogoSOUTH BEND, IN – August 1, 2013 – The University of Notre Dame Athletics today announced a new, long-term partnership with Fanatics Retail Group, the business division of Fanatics, Inc., which is the largest online retailer of officially licensed sports merchandise. Fanatics powers the e-commerce experience for hundreds of collegiate and professional sports teams, major leagues, conferences and sports media sites. The upgraded official online store of Notre Dame Athletics is now live at:

Fanatics, the market leader in e-commerce and fulfillment services, will improve the shopping experience for Fighting Irish students, alumni and fans as the new online shop will now feature over double the assortment of goods for men, ladies and kids. Customers will continue to enjoy simple site navigation with multiple departments, safe and secure checkout, and best-in-class customer service policies such fast and efficient shipping, 365 days to return or exchange any item, and an unconditional satisfaction guarantee. Fanatics, which operates multiple distribution facilities across the United States, can ensure quick delivery to Irish fans and alumni throughout the country.

“Notre Dame completed a rigorous selection process and ultimately chose Fanatics because of the company’s focus on the e-commerce shopping experience. They are annually among the highest rated firms in customer service. They have a proven track record for delivering an outstanding product assortment. They have invested in technology and infrastructure to ensure fast and accurate product fulfillment. We are pleased to be working with an industry leader like Fanatics,” stated Daniel Skendzel, Digital Media Program Director for the University of Notre Dame. “This was a significant decision to partner with Fanatics, as we are entrusting them to represent Notre Dame brand values in how they operate our online athletics store.”

“We are honored to have been chosen by Notre Dame Athletics to operate their online e-commerce platform and to fulfill the needs of the school’s massive fan base. As one of the top brands in sports, Notre Dame fans expect to receive an exceptional shopping experience and I am confident that we will exceed these expectations for the university’s students, alumni and fans worldwide,” said Jamie Davis, President of Fanatics. “Along with our commitment to Notre Dame, we are excited about the opportunity to work more closely with one of our key partners, adidas, on this project.”