Jeremiyah Love took the newest NFL Draft on-stage tradition as seriously as he could, given the gravity and emotion of the moment on Thursday night.

As the 2026 NFL Draft is set to kick off, Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league’s official on-site retail partner at marquee events like the one set for Thursday night in Pittsburgh. 

On a day that featured an up-close look at World Series trophies, an intimate tour of Dodger Stadium, a bevy of autographs and all kinds of free swag, somehow, it was a small pack of sunflower seeds that might have made the biggest impression on 14-year-old KK.

Fanatics Sportsbook has introduced Squad Bets, a new wagering format ahead of the NBA Playoffs that reimagines the traditional parlay.

As Fanatics pushes further into media, entertainment and experiences, the sports-focused company led by Michael Rubin is beginning to ink major sponsorship deals.

Fanatics Fest, the world’s largest sporting festival hosted at the Javits Center, announced that it will partner with FIFA for their annual event from July 16-19, ahead of the 2026 World Cup Final to be played at MetLife Stadium on July 19.

Kentucky and Fanatics are set to announce a lengthy renewal of their relationship around e-commerce, wholesale and trading cards, Sports Business Journal has learned.

On Thursday, the media brand Complex announced a partnership with the sports merchandise company Fanatics to launch a content offering called Complex Bets, according to the two companies.

The NFL is coming back to Topps as both the league and the iconic company look to capitalize on the trading card boom.

The Fanatics Flag Football Classic drew hundreds of millions of eyeballs, event organizers said Wednesday.

The inaugural Fanatics Flag Football Classic took over the weekend as a high-energy collision of sports, culture, and entertainment, drawing some of the biggest names across industries into one spotlight.

The moment flag football was approved for the 2028 Olympics in Los Angeles, a who’s who of the NFL’s biggest stars all had the same reaction: We want in. Even Tom Brady, who will be 50 by then, is interested in dusting off his cleats. 

Fanatics Sportsbook, the fastest-growing sportsbook in America, has launched a new online episodic series titled Cookin’ Up Parlays

Move over, Flo from Progressive — Taraji P. Henson is the next big celebrity bringing a new recurring character to the screen, for an ad series for Fanatics.

Seven-time Super Bowl champion Tom Brady had more comments for WWE wrestler and social media star Logan Paul as their back-and-forth war of words continued on Tuesday on the live-breaking platform Fanatics Collect.

Team USA baseball players will honor the Olympic hockey champions in unique fashion during the final game of the World Baseball Classic. The baseball squad received game-worn jerseys from the United States hockey team that captured gold in Milan, creating a symbolic link between two American triumphs just weeks apart.

Team USA arrived at its World Baseball Classic championship matchup with Venezuela representing another American squad that has had recent success in international competition -- Team USA hockey.

In an exciting development for wrestling fans and online casino players, WWE and White Hat Studios have unveiled a brand new slot game, WrestleMania®: Road to Gold, exclusively at Fanatics Casino.

A 2013 Aaron Judge Bowman Chrome Draft Superfractor one-of-one signed card has sold via Fanatics Collect for $5.2 million, the most ever paid for a modern-day baseball card.

Livvy Dunne stars in a new Fanatics Sportsbook campaign, and she’s joined by nine other versions of herself.