Renowned internet entrepreneur Michael Rubin is the Founder and Executive Chairman of Fanatics, the global leader for licensed sports merchandise. Powering multi-channel commerce for the world’s largest leagues and sports brands, Fanatics is changing the way fans purchase their favorite team apparel through an innovative, tech-infused approach to making and selling fan gear. He is also the Founder and Chief Executive Officer of Kynetic, one of the world’s largest private technology companies focused on building consumer internet businesses that enhance the way we shop in today’s on-demand culture.
At a time when the retail industry is seeing massive upheaval, Rubin has envisioned a new model for commerce which he calls Vertical Commerce. This V-Commerce approach to business allows Fanatics to see double-digit growth each year and control its destiny by designing a broad range of merchandise and jerseys under the Fanatics and Majestic brands and selling it across retail channels. V-Commerce also allows for incredible speed-to-market of fan gear, benefitting leagues, teams and retailers looking to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology, mobile and social media.
Rubin has always been on the cutting edge of commerce. Prior to creating Kynetic, he was the Founder and Chief Executive Officer of GSI Commerce, a network of e-commerce, multichannel and digital marketing businesses. In a span of 12 years, Rubin built GSI to service 150 of the top 500 internet retailers before selling the company to eBay for $2.4 billion.
Named annually as one of Sports Business Journal’s Most Influential People in Sports Business, Rubin is also co-owner of the Philadelphia 76ers and New Jersey Devils.