Fanatics has a strong international presence.
Delivering to over 100 countries, running stores in over 70 languages and supporting multi-lingual call centers incorporating 11 languages, the international arm takes Fanatics Inc. across the world.
Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2nd, 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organizations around the world, especially in the global sport of football (soccer).
Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for more than 25 partners across football, motorsports, rugby, tennis and golf. In football, Fanatics has relationships with globally recognized English Premier League brands including Manchester United, Manchester City, Chelsea and Everton, as well as with Spanish giants, Real Madrid, German club Borussia Dortmund, legendary French side Olympique de Marseille and Scottish Champions, Glasgow Celtic.
Internationally, Fanatics also provides specific global leadership in event and in-venue retail and provides expertise at leading soccer venues, including those for Manchester City and Everton, and at events such as the Ryder Cup and the Solheim Cup.
Fulfillment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S.