Fanatics has a strong international presence.
Delivering to more than 188 countries, running stores in 13 languages and supporting multi-lingual call centres incorporating 11 languages, the international arm takes Fanatics Inc. across the world.
Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2nd, 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organizations around the world, especially in the global sport of football (soccer).
Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for more than 25 partners across sports including football, motorsports, rugby, tennis and golf. In football, Fanatics has relationships with globally recognised English Premier League brands including Chelsea, Manchester United, Manchester City and Everton, as well as with Spanish giants, Real Madrid, German club Borussia Dortmund and French sides Paris Saint-Germain.
Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer venues, including those for Manchester City, Everton and Aston Villa and at events such as Formula 1, the Ryder Cup and the Solheim Cup.
Fulfilment and service infrastructure has also expanded internationally to include distribution in Hong Kong, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S.