While Fanatics has become the global leader for licensed sports merchandise, fueled by advanced capabilities and substantial scale in technology, merchandising, digital marketing, memorabilia, distribution and manufacturing, e-commerce remains at the core of the company’s DNA. The investments Fanatics is making in merchandise assortment, mobile capabilities and its worldwide distribution system not only makes it easier than ever for fans to shop for team merchandise, but is also growing the industry by making more team gear available to more people, especially for the previously underserved market of displaced sports fans.
Combining industry-leading proficiency in e-commerce, retail strategy, payments, marketing and mobile with highly efficient worldwide order fulfillment and customer relationship management, Fanatics provides end-to-end services to hundreds of the most iconic and respected sports leagues and brands that desire a comprehensive global retail solution to fulfill the ever-growing needs of their fans.
Mobile also continues to play a bigger role in consumer shopping behavior, especially among sports fans who grab the closest device to them when big moments happen. An on-demand economy requires mobile – and not just any mobile interaction, but the fastest, most efficient experience to better leverage the in-the-moment purchases that happen when passion is highest.
A phone-first company, Fanatics continues to innovate m-commerce through personalization, responsive design, testing and investments to enhance both its mobile optimized web sites and top-rated app (5*). These enhancements include improved navigation, faster screen loading times and larger product images, less friction points at checkout, enhanced search functionality and improved product rankings – leading to mobile accounting for upwards of 60% of all sales around big sports moments, drastically outpacing the retail industry.
The company’s leading data infrastructure also allows it to market more effectively to mobile users by targeting the right customers at the right time with the right product on the right device. Through enhanced data, Fanatics is better able to understand the interests, behaviors and locations of its customers to offer them relevant merchandise at the exact moment they would want it.
With more than two million square feet of distribution space strategically located throughout the US and the UK and thousands of employees worldwide, Fanatics leverages its international network of operations to provide the fastest and most comprehensive e-commerce services to both sports fans and partners around the globe.