Will Create Enhanced Omni-channel Shopping Experience for Fans
ORLANDO, March 16, 2018 – The Arnold Palmer Group today announced it has entered into an agreement withFanatics, the global leader for licensed sports merchandise, to manage the on-site and online merchandising operations for the Arnold Palmer Invitational presented by Mastercard, one of the premier PGA TOUR events, scheduled for March 15-18, 2018 at the Bay Hill Club & Lodge in Orlando, Florida. It will be the first time that Fanatics will manage the merchandise operations of a PGA TOUR event in the U.S. This partnership will meet the growing tournament demands as well as expand the availability and distribution of various Arnold Palmer-branded products throughout the United States.
At the Arnold Palmer Invitational, Fanatics will provide an enhanced retail presence as well as operate a seamless omni-channel experience of shopping both on-site and online, giving fans the ability to purchase and pick up merchandise or ship to a preferred location.
“We are looking forward to Fanatics providing their expertise in expanding the retail operations at the Arnold Palmer Invitational,” said Marci Doyle, Arnold Palmer Invitational Chief Operating Officer. “Working with Fanatics will also allow us to connect seamlessly with Arnold Palmer’s fan base on-site throughout the tournament and online, providing greater access to various Arnold Palmer-branded apparel as well as The Arnold Palmer Group’s other licensed partners.”
“We are excited for the opportunity to help grow and support the Arnold Palmer brand through a significantly expanded assortment of high quality merchandise, available to fans both on-site and online,” said Brian Swallow,Fanatics senior vice president of Business Development. “Fanatics is committed to providing a best-in-class omni-channel shopping experience that allows a growing number of passionate fans easy access to officially licensed Arnold Palmer apparel and merchandise to celebrate one of golf’s greatest legends and his namesake tournament.”
A percentage of all tournament apparel sale net profits will be donated to Arnie’s Army Charitable Foundation, established in 2015 to help fulfill Arnold and Winnie Palmer’s lifelong passion of investing in the well-being and development of children and youth, supporting health and nature-focused wellness initiatives and strengthening our communities.