SUNRISE, FL (May 31, 2017)– Fanatics, the global leader for officially licensed sports merchandise, has announced an exclusive collectibles and memorabilia partnership with Dallas Cowboys star running back Ezekiel Elliott. The deal will allow Fanatics Authentic, the company’s memorabilia division, to become the sole distributor of authentic Ezekiel Elliott memorabilia, allowing fans of one of the world’s most popular franchise the opportunity to purchase rare, one-of-a-kind items for one of the game’s top players.
The fourth overall draft pick in 2016, Elliott had a record-breaking rookie season, being named the Pro Football Writers Association Rookie and Offensive Player of the Year, while earning All-Pro First-Team and Pro Bowl honors. He was also the top-selling NFL player across the Fanatics platform for the entire 2016 season.
“This is the first time I’m aligning with a company for officially licensed NFL memorabilia. The two most important things to me were to give my fans the coolest selection of memorabilia and to have a premium company authenticate and distribute my collectibles,” said Elliott. “After seeing the products offered and fan response to other exclusive guys like Steph Curry and Peyton Manning, I know I’m in the right place. I’m excited to partner with Fanatics.”
Elliott becomes the latest athlete to join Fanatics’ roster of exclusive athletes, joining some of the sports world’s biggest names including Aaron Rodgers, Peyton Manning, Steph Curry, Isaiah Thomas, Kris Bryant, Anthony Rizzo, David Ortiz and Alexander Ovechkin.
“Ezekiel is a rising NFL star, and the mark he’s made on the sport in only his first professional season is extraordinary,” said Victor Shaffer, executive vice president of Fanatics Authentic. “We couldn’t be more excited to add him to our stellar lineup of exclusive athletes and provide Cowboys fans around the world with the best assortment of memorabilia and collectibles available.”