SILICON VALLEY (March 16, 2017 ) – Fanatics, the global leader for licensed sports merchandise, and the International Champions Cup (ICC) announced today an expanded omnichannel retail partnership for this summer’s highly anticipated 2017 International Champions Cup presented by Heineken featuring some of the world’s most exciting players and globally recognized clubs.
Building off of last year’s partnership, Fanatics will operate in-venue retail for all 12 matches taking place across the U.S., as well as powering the online tournament shop, icc.teamfanshop.com. Global football fans will be provided with an enhanced shopping experience and access to the largest selection of team merchandise and memorabilia both online and at all ICC venues.
The International Champions Cup is the world’s premier summer football tournament, featuring world-class teams from around the globe. The 2017 International Champions Cup presented by Heineken promises to feature the best slate of teams, matchups and venues in the tournament’s history. Headlining this year’s tournament will be the first-ever El Clásico to take place outside of Spain when famed teams Real Madrid C.F. and FC Barcelona meet up in Miami, FL on July 29. Relevent Sports will reveal the entire lineup of world-class teams, venues and matchups for the 2017 tournament at a national launch event in New York City on Tuesday, March 21.
“The ICC is thrilled to once again partner with Fanatics as the official licensed retailer of the 2017 International Champions Cup presented by Heineken. The ICC is dedicated to offering our fans the best possible fan experience. Fanatics is a stellar retail partner helping us achieve this goal by allowing our fans the opportunity to show support for their favorite teams through exclusive merchandise.” said David Tyler, Chief Executive Officer of Relevent Sports.
Fanatics has a proven track record operating in-venue, e-commerce and event retail across global football and all major sports leagues, including MLS, and has built international partnerships with clubs, including Manchester United F.C., Real Madrid C.F., Manchester City F.C. and Everton F.C.. Fanatics deepened its ties to the sport in 2015 with the acquisition of leading UK-based football retailer Kitbag.
“The ICC is a preeminent global football tournament, and we are excited to continue helping to grow the sport on an international level while providing some of the most passionate fans in the world with the best merchandise assortment and opportunities to express their teams’ passion this summer,” said Gary Gertzog, Fanatics President of Business Affairs.