Cincinnati, Ohio. – The Cincinnati Bengals today announced a partnership with Fanatics, the global leader for licensed sports merchandise, to operate the Bengals online team store.
While fans can still shop live at the Bengals Pro Shop on a daily basis, e-commerce has now been upgraded through an enhanced shopping experience at shop.bengals.com where fans can choose from an extensive array of over 2,000 items of fan gear and merchandise. The new e-commerce operation will provide seamless desktop and mobile-optimized navigation, faster delivery options and a smoother, more streamlined shopping experience. Fanatics’ in-house apparel and design team, Fanatics Branded, will also produce custom gear for the Bengals throughout the year.
“This new partnership with Fanatics ensures our fans have unrivaled access to the largest selection of Bengals merchandise wherever and whenever they are shopping,” said Monty Montague, Cincinnati Bengals Merchandise Manager. “We were drawn to Fanatics because of their proven e-commerce expertise and innovative technology and distribution systems which will enhance the fan experience.”
Fanatics will power the improved e-commerce site and add the Bengals to its partner list of prominent professional sports teams, leagues and organizations which includes multi-channel commerce for the NFL, NBA, MLB, NHL, NASCAR, MLS, NCAA and PGA.
With multiple fulfillment centers strategically located across the world, Fanatics ensures quick delivery of fans’ favorite merchandise no matter where they’re located.
“We’re excited to offer some of the most passionate fans in the NFL a new and improved shopping experience for Bengals gear,” said Bob O’Keefe, vice president of business development for Fanatics. “Bengals fans will now benefit from our on-demand technology and industry-leading merchandise assortment, which will make it easier for them to wear their stripes and showcase their fandom all year long.”
The Bengals Pro Shop, located on Plaza Level North at Paul Brown Stadium, will continue to offer the largest selection of in-store merchandise in Cincinnati. The Bengals Pro Shop is open Monday-Saturday from 10 a.m.-5 p.m. During the season, the Bengals Pro Shop is also open on Sundays from Noon-5 p.m. Fans can park for free on Plaza Level North.